Diamonds International Warnings: Know The Facts Before You Buy

When purchasing a diamond, especially from a well-known name like Diamonds International, most buyers trust that they are making a sound investment. After all, diamonds are marketed as timeless treasures that hold their value. However, many consumers who purchase Crown of Light diamond rings — a branded, patented cut sold exclusively by Diamonds International — are facing a harsh reality: their rings often appraise for significantly less than what they paid.

Here’s why:

1. Branded Cut, Not Standard Value

The Crown of Light diamond features 90 intricate facets, compared to the standard 57 or 58 facets of a traditional round brilliant cut. While this gives the diamond a unique sparkle, it also means it’s a proprietary, non-standard cut. Appraisers, insurance companies, and even resale buyers typically base value on standard grading systems like those established by the Gemological Institute of America (GIA).
Since the Crown of Light cut is unique to Diamonds International and not recognized universally, it does not command higher market value outside of their own stores.

2. Inflated In-House Appraisals

Many customers are presented with in-house appraisals at the time of purchase that grossly overstate the value of the diamond. These appraisals are often not performed by independent, certified gemologists but rather by company-affiliated individuals. When buyers return home and seek an independent appraisal, they are often shocked to discover the ring’s value is 30%, 50%, or even 70% lower than what they paid.

3. High-Markup Pricing in Tourist Markets

Diamonds International targets cruise ship passengers and tourists — buyers who are on vacation, in high spirits, and often pressured into making quick decisions.
High markups are common in these environments, and jewelry is often sold at luxury prices without luxury value. Once you leave the port, refunds are extremely difficult to obtain.

4. Limited Resale Market

Because the Crown of Light cut is exclusive, it has little to no demand in the broader jewelry resale market. Pawnshops, jewelers, and secondhand buyers often categorize it as a non-standard stone, making it harder to sell — and if they do offer a purchase, it’s typically at a deep discount.

5. Consumer Complaints and Legal Actions

A growing number of consumers have filed complaints, negative reviews, and even lawsuits against Diamonds International, alleging deceptive sales practices. Many cite the Crown of Light rings specifically, pointing to inflated claims of quality and investment value that do not hold up under professional scrutiny.

---

The Bottom Line

While the Crown of Light diamond ring may dazzle under store lights, buyers should proceed with extreme caution.
Always request independent third-party certification and have jewelry independently appraised before making a purchase — especially when buying in tourist locations or after being offered “special vacation deals.”

A beautiful diamond is always a treasure, but a smart purchase is one that holds its beauty and its value.